A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. It can say a great deal about your brand image and is an essential part of your Company’s sales and marketing communications strategy. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism. A well designed letterhead can make your brand come across professionally and give the best first impression possible. A letterhead is as important as a brand, in that it represents a company and can impart a first impression to its potential customers. Therefore, a letterhead must look professional, otherwise people might assume the business is less competent and not one they want to have any dealings with.
Overall, the letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.