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Custom WordPress Development vs. Templates

Benefits of Custom WordPress Development vs. Templates

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In today’s competitive digital world, having a strong online presence is extremely important for your business. Custom WordPress themes offer an advantage for your business to showcase your brand’s identity and stand out from the crowd. By using the advantages of WordPress, you can create a website that not only looks great but also performs exceptionally well.

Let us explore the benefits of building your business website with a custom WordPress theme.

What is a WordPress Template?

A template is a layout of one page. It is a set of files that determine the design and functionality of a WordPress website. It also defines how content is displayed, including layout, styling, and features. Controls elements like header, footer, menus, and page layouts. And it is Crucial to create an appealing and user-friendly online presence.

How is a WordPress Template Different from a Theme?

A template is a layout in your website that you can apply to individual pages. You can use many or a few templates across your website as you want 

Whereas a theme encompasses the overall design of your entire website including things like

  • Color
  • Typography (font size, style, spacing, etc.)
  • Graphics and images
  • Templates
  • Page builders
  • Plugins
  • Unique features

Point to remember – a theme includes templates allowing you to publish different types of pages across your website. Your theme is the foundation of your website. Every WordPress site has a theme. You can choose a default, free, custom, or premium theme.

Benefits of Using a Premium Theme

Here are the benefits of using a premium theme listed below.

  • Professional support – Premium WordPress themes offer clients the advantage of professional support. Most of the premium themes come with various support channels, including forums, email, and phone support. Ensuring clients that they have backhand assistance when encountering technical issues, contributing to a smoother and more reliable website management experience.
  • Advanced Customization – Premium WordPress themes provide clients with a broader range of advanced customization options and features. This is particularly beneficial for those who are using eCommerce platforms because they offer extensive customization of elements such as shop pages and cart layouts.
  • Higher Quality Design – Premium WordPress themes generally have a higher design quality than their free counterparts this encompasses various aspects, including the page templates and backed admin pages or menus. Investing in a premium theme often creates a more polished website design with better ready-to-use templates.
  • Better updates with team Awrange – Premium themes typically benefit from more consistent and reliable updates due to the dedicated teams behind them. Team Awrange ensures that the theme is compatible with the latest WordPress versions and other plugins. Our proactive approach improves the overall security and performance, providing users with a more stable WordPress site.

What is a Custom WordPress Theme?

There are two types of custom themes. One is built entirely from scratch and the other is created using an existing theme and modifying its code. Custom themes are attractive for businesses of all shapes and sizes and your designer can custom accordingly plus you have the power to add unique design elements.

What Are The Prose Of A Custom WordPress Theme?

  • Custom WordPress themes are very fast as there’s no unnecessary code.
  • Custom themes are very customisable.
  • As with a template theme, a web builder will be added so you can design any page between the header and the footer.
  • Plugins work better on a custom theme as they conflict less with code.
  • Maintenance can be quicker and cheaper with a custom theme as there’s less code.
  • Custom themes are ideal for large sites.

Benefits of Custom WordPress Themes


Here are the benefits of the custom WordPress themes listed:

  • Customization – The versatility is that you can make your website unique with custom themes. Just make sure that you can communicate your needs with your web designer from the start and offer feedback throughout the process. You must choose what you need to make things perfect so that your website stands out from the crowd to attract the right people for your business.
  • Speed – In general, a custom-built theme will be faster and more refined than a pre-built theme. You can build a custom website without all the excessive features and code that are included in the premium theme. Your custom website should contain only what’s necessary to function correctly and perform well.
  • Focus on SEO – Your website is designed for search engines so that more people can find your business organically by searching for a specific term online. Your web team can also design your site architecture and navigation so it’s easy to use.
  • Security – Security is one of the most important elements of any business. If you go for the premium one, no hackers will be able to hand in your custom theme’s code. While it doesn’t guarantee complete immunity from cyber attacks, you can be sure that your custom WordPress website is more secure than if you’d installed a free theme or purchased a premium one.

Custom WordPress Themes vs. Premium Themes: Who’s the Winner?

If you’ve made it this far, you’re well aware of who the clear winner is. We highly recommend going custom over choosing a premium theme for your website. If you’re serious about building a successful business, a custom website is the best way to go.

Why Should You Build Your Business Website with a Custom WordPress Theme?

Building your business website with a custom WordPress theme offers several advantages:

  1. Unique Design: A custom WordPress theme allows you to create a unique design crafted according to your brand. This helps your website stand out from competitors who might be using off-the-shelf themes.
  2. Brand Consistency: With a custom theme, you can ensure that your website’s design is consistent with your brand’s identity, including colors, fonts, and overall style.
  3. Better Performance: Custom themes are often optimized for performance, which can lead to faster loading times and a better user experience. This can also have a positive impact on your website’s SEO.
  4. Scalability: Custom themes are more flexible and can be easily scaled as your business grows. You can add new features and functionalities to meet your evolving needs without having to switch to a new theme.
  5. Security: Custom themes are generally more secure than off-the-shelf themes, as they are less likely to be targeted by hackers. You can also regularly update your theme to ensure it remains secure.
  6. Support and Updates: When you build a custom theme, you have the option to receive ongoing support and updates from the developer. This can be valuable in case you encounter any issues or need to add new features in the future.
  7. Optimized for Your Needs:  A custom WordPress theme can be made accordingly to meet your specific requirements, ensuring that your website functions exactly as you need it to.
  8. Cost-Effective in the Long Run: While building a custom theme may require a larger upfront investment, it can be more cost-effective in the long run, as you won’t have to pay for ongoing subscriptions or licenses for off-the-shelf themes.


Creating custom websites gives us the creative freedom to build something unique for every business – because every business should be unique. Your website should be a reflection of your business’s personality, style, people, and services.

We, at Awrange Digital, can build your desired speedy website with top-of-the-line security, as a result, your site will require less maintenance and have fewer errors and problems.

Let’s create a custom WordPress theme crafted just for your brand’s unique identity and goals. Contact us today to get started!

Frequently Asked Questions​

Custom WordPress themes are uniquely crafted designs to meet specific needs, offering distinct layouts, features, and branding. Templates, however, are pre-designed layouts with limited customization options, ideal for quick setups and basic requirements.

A custom website tends to load faster. Setting up a WordPress site is quicker. Plugins simplify tasks like security. However, a custom site is pricier.

Though a custom website may be pricier at first, it gives you lots of options, boosts your SEO, grows with your needs, keeps you safe, builds your brand, and gives users a great experience. This can save you money in the long haul.

WordPress is like a toolbox for building websites. It's easy to use and you can pick a design according to your liking, add your content, and you're good to go! Call Awrange today to design your website! 

Custom websites offer more flexibility and uniqueness but they have more cost and are  time-consuming to develop compared to using WordPress, which provides pre-built themes and plugins for easier setup.

WordPress is better for beginners and small businesses needing a cost-effective solution. Custom development offers more flexibility but is pricier and requires more time.

Custom themes in WordPress allow their user for a unique, branded design which is crafted according to your needs, providing more control and flexibility compared to pre-built themes.

Yes, WordPress is suitable for custom websites due to its flexibility and extensive customization options through themes, plugins, and coding.

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