Digital Marketing Agency in Pune

How Much Does Google Ads Cost in 2024

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Google has emerged as one of the most influential search engines. Google has an answer for every question that can come to your mind and that’s what makes it so powerful. It is a gold mine of information, and people use it to get solutions for all sorts of problems.  

Businesses can leverage it to advertise their products and services. You can find many Google Ads Services in Pune to help you set up ad campaigns for your business. These ads can help in getting more visibility and reach for your brand. If you are looking for something more local, then a quick search of Google Ads agency near me would give you some local options.

What are Google Ads?

Google Ads is a pay-per-click advertising platform where advertisers pay money to run ads on the Google search engine. You can use Google Ads to promote your business on Google’s search results page at the top. When someone searches for a particular product or service in your niche, your ad will pop up, increasing visibility and reach for your business. 

A Google Ads agency in Pune can help you achieve your business goals and objectives in your niche by leveraging Google Ads.

What are the benefits of Google Ads?

Google is the number one search engine with over 5 billion searches performed per day. Google is added as a word in the Merriam-Webster dictionary for using the search engine to search about something.

It’s because nowadays people use Google for every problem or question they have. 

  • There are no budget restrictions for Google Ads campaigns. You can start a campaign for as low as ₹1 and go upwards. You can decide how much you want to spend and design your campaigns accordingly.
  • The cost-efficient nature of Google Ads makes it suitable for all types of businesses. 
  • You have total control over your campaigns and start and stop campaigns any time you want.
  • People go to Google with a search intent so your targeted ads will yield better results than any other campaign you run. 
  • You can reach the right audience with your Google Ads campaign and increase your brand awareness and influence online.

How much do Google Ads cost?

We often get the question, “How much do Google ads cost in 2024 in India?”. Although we understand the reason behind it, the answer is not a fixed amount. It really depends on so many factors.

The only fixed thing is that there is no minimum Budget for Google Ads in India. Although there is no set amount it is advised to have a budget in line with your business goals and objectives that can provide meaningful results. Ideally, a budget of a few thousand rupees per month is enough to start initially. A Google Ads company in Pune can help you through the intricacies of the cost of Google Ads.

How Much Does Google Ads Cost in 2024

Types of Google Ads

There are two types of costs you have to consider: one is the fee for PPC, and the other is the advertising budget. 

1. Google Search Ads

For Google Search Ads, the CPC is around ₹20, but the cost can vary depending on the keywords, niche, competition, etc. Another important thing to note is that Google Ads are usually based on a bidding system and the ad placement is decided by the highest bid placed on the keyword you are bidding for. So, the cost can vary based on the competition in any particular auction. 

Your ad budget depends on the top of the page bid cost in that particular auction. If the top of the page bid is ₹20 and your goal is ₹200 clicks daily. In that case, your daily budget would be around ₹4000 (₹20*200). Google Ads price per month would still vary but can be placed in a range of ₹1 lakh – ₹1.5 lakhs. 

2. Google Display Ads

Using Google Display Ads is definitely an economical option when considering the CPM. The average expense for a Google Display ad can be ₹5-₹10. Display ads can let you promote your business when people are browsing online, watching YouTube videos, accessing Gmail, etc.

Google Search Ads are more targeted than Google Display ads, hence the difference in CPC making display ads more affordable.

Average Cost Per Click Google Ads by Industry

The cost of Google Ads varies depending on the industry you are targeting. In India, industries with high competition, such as real estate, finance and legal, have very high cost-per-click rates because of the competitiveness of the keywords. Average Cost Per Click Google ads By industry for some is as below – 

IndustryAvg. CPCAvg. CPA
Consumer Services₹40₹1,200
Dating & Personal₹20₹700
Employment Services₹10₹400
Finance & Insurance₹20₹800
Health & Medical₹15₹700
Home Goods₹20₹800
Industrial Services₹20₹700
Real Estate₹20₹600
Travel & Hospitality₹10₹500


Google Ads are a great medium to elevate your business to the next level. If done correctly, they are a great way to increase sales, generate leads and create engagement for your brand.

If all of this sounds daunting to you, then working with a Google Ads agency in Pune might help as you can understand the strategy and concepts better with them, and all of the work will be taken care of by them for you.

At Awrange, a Google Ads company in Pune, we work with our clients to achieve their goals and objectives for their businesses. If you are ready for the next step, then book a consultation with us.

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