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YouTube SEO

The Ultimate Guide to YouTube SEO

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Are you wondering what YouTube SEO is? Do you need SEO for your YouTube channel? Are you looking for a YouTube SEO Agency in Pune? If these are the questions you are having, then you are at the right place. In this article, we are going to talk about everything YouTube SEO, and hopefully, at the end of it, you will have clarity on what your YouTube journey needs.

What is YouTube SEO?

YouTube SEO is the process of optimizing your YouTube videos, channel page, playlists, metadata, descriptions, etc., for the purpose of ranking on the YouTube search page.

As the second-largest search engine, second only to Google (which is the owner of YouTube), YouTube is a place where millions of people come to get answers to their questions.

To stand out from the millions of videos on YouTube, you need YouTube video SEO optimization.

What are the benefits of YouTube SEO?

Key benefits of YouTube video SEO are – 

  • Increased visibility of your content
  • Engagement boost for your business
  • Rank higher in search results
  • Generate organic traffic through search 
  • Improved conversions
  • Increased brand awareness

How to do YouTube SEO?

  1. Keyword research is key: Keyword research is very important to rank on YouTube’s search page. Effective keyword research will give you video ideas that are trending and are most likely to catch a wide audience’s attention. If you are not aware of keyword research and how to do it, a YouTube SEO agency in Pune can help you start your YouTube journey.
  2. Add hashtags to your videos: Using hashtags on your videos will make your content more visible to the audiences searching for that content. And although adding hashtags to your videos is important, it should be an optimal number.
  3. An SEO agency for YouTube that specializes in YouTube video SEO optimization can advise you correctly on these techniques. 
  4. Creating playlists: Arranging your videos into different playlists will keep your viewers on your channel for a longer time. Similar topics, series, etc., can be added as a content style in a playlist, increasing audience retention rates.
  5. Create eye-catching thumbnails: Thumbnails are the first impression of your video that your viewers will see. A good thumbnail will make the viewers click on your videos, which makes thumbnails crucial for a video’s success. 
  6. Titles and thumbnails are important in the YouTube video SEO optimization process. 
  7. Optimizing for titles and descriptions: The next thing that entices your viewers to watch is the title of the video. Compelling titles can be another way of making someone watch your videos. Similarly, descriptions are another place where you can use SEO. Additional information related to the video, any promotional links, any affiliate links, merchandise, etc., can be added to the description of the video to make it SEO-ready.
  8. Use YouTube tags: YouTube tags will give YouTube a way of identifying the core topics of your video. Tagging your videos with appropriate tags is a way of categorizing your content in your niche. Using these tools will help you increase your subscriber base and create a following with willing customers.
  9. Promote your content across networks: It is also important to promote your YouTube videos to your audience to increase reach. You can use internal promotion methods such as community posts, polls, etc, or you can use external methods on other platforms such as Instagram, Twitter, LinkedIn, etc. 
  10. If you are working with a YouTube SEO agency in Pune then you don’t have to worry about these aspects of YouTube SEO as it will be taken care of by them.
  11. Analyze and improve: Once you have put your videos out there, it is time to track the progress of your content, what is working, and what needs improvement. A YouTube SEO agency will provide you with a weekly or monthly report for the same. 
  12. Once you find a formula that works for you, do more research and repeat the process for further results.

What is the cost of YouTube SEO?

The cost for YouTube SEO depends on a number of factors, including the objective of the campaign, budget allocated, type of campaign, period, etc.

If you want to work with a YouTube SEO agency in Pune then you can get many cost-effective options. 

The average cost breakdown for a YouTube SEO agency in Pune is as follows – 

PackageApprox. Monthly Cost (INR)
Small Business₹18,000
Large Business₹28,000


In conclusion, YouTube video SEO optimization is an important step in your YouTube journey, be it as a creator or a business. 

With the help of a YouTube SEO agency in Pune you can grow your YouTube channel through various techniques. You get an expert team, dedicated resources, industry knowledge and expertise, the latest tools and techniques, etc., at your disposal.

At Awrange, we help our clients grow their businesses through various SEO techniques. Please book a consultation with us to start your growth journey with us.

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