Digital Marketing Agency in Pune

Manufacturing Company 93%+ Organic Organic Traffic Growth in 6 Months

Visual Search SEO Strategy | Awrange Digital Solution

Rieco Industries

Manufacturing

They specialize in delivering innovative, sustainable solutions in powder and bulk solids processing and handling to a global. With decades of experience and a proven track record, They provide comprehensive solutions designed to streamline the process, increase efficiency, and ensure the integrity of the materials throughout the pneumatic conveying, grinding and air pollution control process.

Objective

Rieco Industries, a leading provider of industrial solutions, faced significant challenges in improving its online visibility and organic traffic. Despite offering high-quality products and services, the company struggled to rank for competitive keywords, lacked sufficient content on its website, and failed to appear in local searches. Additionally, the absence of backlinks and referring domains further hindered its SEO efforts.

447

+

Keywords Ranked

93.2

%

Increased Traffic

30

+

Keywords in Top 3

Process

STEP 01
Keyword Research & Strategy

Uncover the search terms users type to find your business and related services. Develop a targeted strategy around relevant keywords with high search volume and low competition.

STEP 02
On-Page Optimization

Optimize your website content and structure for both search engines and users. This includes incorporating target keywords naturally, improving website speed, and ensuring mobile-friendliness.

STEP 03
Off-Page Optimization & Link Building

Earn high-quality backlinks from reputable websites to boost your website’s authority and credibility in the eyes of search engines. This can involve guest blogging, directory submissions, and creating shareable content.

STEP 04
Technical SEO

Ensure your website’s technical foundation is sound for optimal crawling and indexing by search engines. This includes addressing issues like broken links, sitemap submissions, and ensuring a secure website (HTTPS).

  • Low Keyword Rankings: Despite its strong brand presence, Rieco Industries found that none of its targeted keywords ranked on Google, making it difficult for potential customers to find them online. High 
  • Competition Keywords: The company operated in an industry with highly competitive keywords, making it challenging to compete for visibility against larger and more established competitors. 
  • Lack of Content: The website suffered from a lack of informative and engaging content, which negatively impacted its search engine rankings and organic traffic. 
  • Absence in Local Searches: Rieco Industries struggled to appear in local searches, missing out on valuable opportunities to connect with nearby customers seeking industrial solutions. 

  • No Backlinks or Referring Domains: The company lacked a robust backlink profile, further diminishing its authority and relevance in the eyes of search engines.

Keyword Research and Optimization: Rieco Industries conducted comprehensive keyword research to identify less competitive but still relevant keywords. These were strategically incorporated into website content, meta tags, and headers to improve organic visibility. 

Content Development: To address the lack of content, the company invested in creating high-quality, informative content that addressed customer pain points, industry trends, and product solutions. This content was optimized for search engines to enhance rankings and engage visitors. 

Local SEO Optimization: Rieco Industries optimized its website for local search by creating location-specific landing pages, claiming and optimizing its Google My Business listing, and encouraging customer reviews and testimonials. 

Backlink Building: The company implemented a targeted backlink building strategy to acquire quality backlinks from relevant and authoritative websites within the industry. This helped to improve the website’s authority and credibility in the eyes of search engines.

Effective Targeting of Demographics-Based Visitors 
Expansion of Unique and Genuine Visitors
Substantial Growth in Organic and Referral Traffic
Enhanced Local Visibility: Achieved significant improvements in its Google My Business ranking, resulting in enhanced visibility in local search results.
Boosted Local SEO Performance: The rise in Google My Business ranking reflects Absolute Bollywood’s success in optimizing its local SEO strategy. By optimizing business information, implementing relevant keywords, and actively managing its GMB profile, Absolute Bollywood has achieved better visibility in local search results, attracting more qualified leads and potential customers interested in Bollywood dance services. Greater Competitive Advantage: Achieving a higher ranking in Google My Business listings gives Absolute Bollywood a competitive edge in the local market. By outranking competitors and appearing more prominently in relevant search queries, the company solidifies its position as a leading provider of Bollywood dance services in London, attracting more customers and opportunities for business expansion.
Rieco traffic 1
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