Digital Marketing Agency in Pune

Little Minds at Work ECommerce SEO

Ranked #1 for Products & Scaled Sales.


Little Minds at Work ECommerce SEO

Kids Learning

Little Minds at Work, an innovative ecommerce platform for mom & kids, embarked on a journey to enhance its online visibility and attract more users to its website. Through strategic ECommerce SEO efforts and a commitment to excellence, the company achieved remarkable success in improving keyword rankings and driving significant traffic growth.

Their website,, serves as a one-stop destination for parents, educators, and caregivers seeking quality educational materials that foster creativity, critical thinking, and skill development in children. The platform’s user-friendly interface and intuitive navigation make it easy for visitors to browse through the extensive collection and make informed purchasing decisions.

Client Background

Little Minds at Work is a leading provider of educational resources and programs for toddlers. With a mission to empower young learners and educators, the company offers a wide range of innovative solutions designed to enhance learning outcomes and promote child development.



Keywords Ranked on 1st Position



Increase in Visitors



6 mon. Organic Visitors

Ecommerce SEO Process

Keyword Research & Strategy

Uncover the search terms users type to find your business and related services. Develop a targeted strategy around relevant keywords with high search volume and low competition.

On-Page Optimization

Optimize your website content and structure for both search engines and users. This includes incorporating target keywords naturally, improving website speed, and ensuring mobile-friendliness.

Off-Page Optimization & Link Building

Earn high-quality backlinks from reputable websites to boost your website’s authority and credibility in the eyes of search engines. This can involve guest blogging, directory submissions, and creating shareable content.

Technical SEO

Ensure your website’s technical foundation is sound for optimal crawling and indexing by search engines. This includes addressing issues like broken links, sitemap submissions, and ensuring a secure website (HTTPS).

Prior to implementing its SEO strategy, Little Minds at Work faced several challenges, including low visibility in search engine results and limited organic traffic to its website. The company sought to improve its online presence and increase website traffic to reach a wider audience of parents, educators, and students.

Little Minds at Work partnered with Awrange for Ecommerce SEO to develop and implement a comprehensive SEO strategy tailored to its goals and target audience. The strategy included:

  • Extensive keyword research to identify relevant search terms and opportunities for optimization.
  • On-page SEO optimizations to improve website structure, content quality, and meta tags.
  • Off-page SEO techniques such as link building and content promotion to enhance domain authority and credibility.
  • Regular monitoring and analysis of performance metrics to track progress and make data-driven adjustments.

The SEO strategy was implemented systematically, with a focus on maximizing results while ensuring long-term sustainability. Key steps included:

  • Conducting a thorough SEO audit to identify areas for improvement and develop a customized action plan.
  • Implementing on-page optimizations, including keyword integration, content enhancements, and technical fixes.
  • Executing off-page SEO tactics to build high-quality backlinks and increase website authority.
  • Monitoring keyword rankings, traffic metrics, and user engagement to evaluate performance and make continuous improvements.


The implementation of the Ecommerce SEO strategy yielded impressive results for Little Minds at Work:

  • Achieved 15 keywords ranking on the 1st position in search engine results.
  • Ranked 75 keywords on the 1st page of search results out of 100 targeted keywords.
  • Experienced significant growth in website traffic, with a total of 33,674 users and 32,614 new users from November 2023 to April 10th, 2024.
  • Recorded 43,294 sessions and 144,571 pageviews during the same period, indicating a substantial increase in user engagement and website interactions.
AB Traffic
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