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Absolute bollywood ranked #1 on google for prime keyword

Absolute Bollywood Case Study | Awrange Digital

Absolute Bollywood


Absolute Bollywood, founded by Indian dance innovator Jennie Jethwani, is a London-based dance company dedicated to bringing the vibrancy and energy of Bollywood dance to the UK. With a mission to make Bollywood and Indian dance more accessible, Absolute Bollywood has garnered international acclaim for its captivating performances and high-quality dance instruction.


The primary objective of Absolute Bollywood is to promote and popularize Bollywood and Indian dance in the UK, making it more accessible to a diverse audience.
This objective encompasses several key components:

Increase organic traffic and improve overall search visibility for the Globally, and improve keyword ranking.


Keyword Research & Strategy

Uncover the search terms users type to find your business and related services. Develop a targeted strategy around relevant keywords with high search volume and low competition.

On-Page Optimization

Optimize your website content and structure for both search engines and users. This includes incorporating target keywords naturally, improving website speed, and ensuring mobile-friendliness.

Off-Page Optimization & Link Building

Earn high-quality backlinks from reputable websites to boost your website’s authority and credibility in the eyes of search engines. This can involve guest blogging, directory submissions, and creating shareable content.

Technical SEO

Ensure your website’s technical foundation is sound for optimal crawling and indexing by search engines. This includes addressing issues like broken links, sitemap submissions, and ensuring a secure website (HTTPS).

  • None of the keyword ranked on Google event Brand Name is not ranked on Google
  • Improving ranking and organic traffic was a very tough task, due to highly competitive keywords
  • Difficulty targeting high competition keywords.
  • Lack of content on website affecting ranking.
  • Business is not appearing in Local searches
  • No backlinks, No Referring Domains.
  • Business oriented Keyword Research.
  • Building referring domains from High Authority site
  • Google my business Optimization
  • Improving performance through monthly analytics, competitor analysis and reporting. 
  • Refreshing and adding more keywords to facilitate organic traffic. 
  • Creating blog posts and content strategy with a focus on high-value keywords. 
  • Facilitating organic traffic growth through technical performance and website updates. 
  • Fixing crawl and indexing issues. Backlinking activities to increase website visibility.

Significant Improvement in Competitive Keyword Rankings: Absolute Bollywood has witnessed a remarkable increase in its ranking for competitive keywords related to Bollywood dance, entertainment, and instruction. By implementing effective SEO strategies and content optimization techniques, Absolute Bollywood has secured prominent positions in search engine results pages (SERPs), enhancing its online visibility and brand exposure.

Generation of Interest-Based Leads: Absolute Bollywood has generated a substantial number of interest-based leads from individuals seeking information about dance classes, performance bookings, and upcoming events. Through targeted lead generation campaigns, personalized marketing communications, and lead nurturing strategies, Absolute Bollywood has successfully converted website visitors into potential customers and supporters, driving business growth and engagement.

Effective Targeting of Demographics-Based Visitors: 

Expansion of Unique and Genuine Visitors:

Substantial Growth in Organic and Referral Traffic:

  • Enhanced Local Visibility: Achieved significant improvements in its Google My Business ranking, resulting in enhanced visibility in local search results.

Boosted Local SEO Performance: The rise in Google My Business ranking reflects Absolute Bollywood’s success in optimizing its local SEO strategy. By optimizing business information, implementing relevant keywords, and actively managing its GMB profile, Absolute Bollywood has achieved better visibility in local search results, attracting more qualified leads and potential customers interested in Bollywood dance services.

Greater Competitive Advantage: Achieving a higher ranking in Google My Business listings gives Absolute Bollywood a competitive edge in the local market. By outranking competitors and appearing more prominently in relevant search queries, the company solidifies its position as a leading provider of Bollywood dance services in London, attracting more customers and opportunities for business expansion.

AB Traffic
absolute bollywood results

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