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Why Content Marketing?
Content Marketing matters to both consumers and search engines. It matters to consumers because People want good content that helps them make good decisions, but they don’t like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. According to one study, 70% of consumers prefer to learn about companies through articles instead of advertising. Also, it matters to the search engines because Consumers turn to search engines for solutions to their problems. Sometimes your best opportunity to win new customers is to be there when they Google it. In fact, you may have already established a search engine optimization (SEO) plan. You may also know that search engines frequently update the algorithms they use to crawl the web, so they can continuously improve the quality of results that we see when we do a search.