Once you decide on a name for your company and zero in on a domain name as well, you need to design a logo that complements your brand name and personality. Your logo is the first visual a consumer gets about your company, so the question you need to ask before designing the logo is what it visually represents about your business? The use of colour is very important to give your logo a positive tone. Colours are the most recognisable element of a brand’s logo and are the most effective way to create brand recall and recognition.

The communication, name, and logo, must altogether tell a story that your investors can believe and trust in to provide you with solid sustenance to build and cultivate your brand. It will not only instil a sense of belonging and pride among the employees associated with it, they will further act as live brand ambassadors for the company.

A carefully crafted branding strategy can go a long way in etching a solid identity for a new venture and can define its success. Whether it is a brand name, symbol, word, sentence or logo each and every element has the potential to create a cohesive brand personality that consumers not only remember but also take pride in being associated with.