Management fees for Meta Ads (Facebook and Instagram combined) in Pune typically fall between ₹8,000 and ₹25,000 a month, separate from ad spend, with the fee usually scaling based on how many campaigns and creative variations are being tested and refreshed each month.
We price our Meta Ads management as a flat monthly fee rather than a percentage of spend, for the same reason we do with Google Ads: it keeps our incentive aligned with your cost per lead, not your total budget. More on our pricing structure is in our Facebook marketing guide.
Ask how frequently the agency refreshes ad creative. Meta Ads decay in performance faster than Google search ads, so an agency that isn’t actively rotating creative every few weeks is likely leaving performance on the table.
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