Since Instagram runs on the same ad platform as Facebook, costs are broadly similar, though Instagram often sees slightly higher engagement for visually strong Pune categories like restaurants, fashion, and real estate. Reels placements in particular tend to get more reach per rupee currently than static feed posts, since Instagram is actively pushing that format.
We run Instagram campaigns as part of the same Meta Ads service, choosing placement mix based on where a specific business’s audience actually spends time rather than running every placement by default. Platform-specific tactics are in our Instagram marketing agency guide.
If your product is visually strong, lean Instagram-heavy on your Meta budget. If it’s more service-based and less visual, Facebook’s slightly older, higher-intent audience often converts better for the same spend.
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