Digital marketing has seen a fascinating growth in this past decade and continues to do so. The digital marketing landscape that encompasses of SEO, PPC, Content marketing, Social Media and much more, has witnessed a drastic shift and improvement. As a Digital marketing agency in Pune, at Awrange Digital Solutions, we stay on top of all the new digital marketing trends surfacing the Digital world.
The Digital Marketing Trends you need to lookout for and invest your time in 2020 are:
- Up your SEO game
Search engine optimization A/B split testing allows you to isolate the variables increasing traffic, so you can take a targeted approach to content changes. The A/B split testing brings the best put of your site and gives you an insight into the variables that move the needle.
- Up gradation of Artificial Intelligence
Artificial intelligence is basically robots having the ability to do human work by using means such as chatbots and voice search engines to find answers. Alexa and Siri are the best examples of AI. They take orders or questions and provide suitable answers on behalf of a human.
Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.
Hiring an individual to monitor and communicate with visitors on your website can be expensive, but chatbots are cost-effective and answer questions on your behalf. And subsequently, customers tend to appreciate the personalized service and getting their questions answered.
- Incorporation of Private messaging apps
It’s time to shift focus on how to maximize the benefit of messaging apps on the website. Apps like WhatsApp, Viber and WeChat have gained a lot of popularity. Instead of using emails, Companies are opting to communicate through the messaging apps to increase efficiency are reach. Awrange makes certain that our customers have absolute access to us through various means, including the private messaging apps. Before the importance of the private messaging apps could surface even, we had made sure to incorporate this CTA on every page of our website giving easy access to our customers.
Personalization is yet to be imbibed in many companies. According to research, personalization could lead to maximum number of conversions. Showcasing products that resonate with your customer interests has proven to get more business.
What are the ways you could inculcate personalization?
if your target audience likes movies and general entertainment, you can embed pop culture references when sending your emails, creating blog posts, to deliver a more personalized experience with your content. Hopefully, your audience will appreciate the references and better relate to your brand which will ultimately boost conversions.
- Video Marketing
Video marketing has picked up pace rapidly and has become one of the most sought-after ways of Digital Marketing.
- Consumers say they have shared a brand’s video
- Businesses say video has improved their conversion rate
Not only this, but a number of consumers claim that watching product videos makes their online purchase decision much easier. Videos are by far the most popular way by which customers are willing to know about a product.
Of course, YouTube is all the rage right now, but if you want to make the most of Video marketing you need to think farther than just YouTube videos. For higher engagement, it’s effective to make a video post or start live broadcast on Facebook, LinkedIn, Instagram.
Video SEO- Videos from YouTube and other sources are displayed in the SERP’s, so video optimization is important.
- Social Media Marketing effects
The trend started with Snapchat with the “My Story” concept, which was followed by Instagram and Facebook. TikTok is the all new introduction promoting the same. Social Media Marketing stories have gained tremendous traction in the past few years.
Benefits of them include:
- Increased brand awareness
- Constant engagement with followers
- Cost-effective ad solution
- Increased traffic to your web page
- Opportunity to reach younger audiences
On Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used the particular location sticker. Additionally, the use of hashtags for places or events have a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.
Awrange embodies a team of Social Media Marketing experts who stay on top of the Digital marketing trends, and bring out the most effective ways to enhance the brand awareness of businesses through the Social Media handles. As a Digital Marketing Company in Pune we provide the best of Social Media Solutions to our Clients business to extend their reach to potential crowd.
- Influencer Marketing edge
Influencer marketing is a type of marketing that focuses on using celebrities or important people to drive your brand’s message on Social Media. Influencers are mostly people on Instagram with the maximum number of followers with a fan following who help spread the message you are trying to send to the customers.
Influencer marketing is genuine, authentic and most people trust other consumer recommendations rather than corporate advertising.
- Voice search Engines
More than half of the Digital population will be searching via voice by 2020. Voice search plays an important role in finding the things people are looking for. A vague voice command that directs the customer to the things they want! What could be more convenient than that?
Voice Search is about creating a unique customer experience that will foster relationships and build brand loyalty.
- Content continues to rule the SEO game
According to research regularly updated content is being hugely favoured and it has been agreed upon that the audience view their organization as a credible and trusted resource.
- Content marketing costs less and generates more leads
- It has lower up front costs and more long-term benefits than paid search
- Conversion rates are higher
- Small business with content marketing does a lot better than those without.
Content experience is about addressing the whole user experience when engaging with the content. It puts control back in the hands of the marketer, while focusing on the brand experience. It’s about thinking holistically as a marketer, an important part of considering your 2020 strategy.
If you are looking for a Digital Marketing Agency in Baner that will help you with rich, good quality content that could boost your business, then drop by at Awrange for a talk and we will guide you through the entire Digital process.
- Progressive Web Apps
Progressive Web Apps are essentially websites that work like mobile apps, offering the functionality of a native mobile app – fast load times, push notifications, working offline, utilizing device hardware, etc. – without being limited to one platform (which in reality means Android or iOS). This allows the developing team to develop web apps that works similar to a web app.
The number of smartphone users in the coming years is bound to increase drastically, which makes this feature all the more important.
Awrange keeps track of the current marketing trend as it is crucial to stay on top of where Digital Marketing is headed.
We are a Digital Marketing Company in Baner, wherein we help our client’s business by providing them the right digital solutions and show complete transparency in all the work carried out, be it video marketing, managing social media handles or personalizing products. Because we believe that transparency in any business is most crucial, and is an essential part of building client trust.