Look at the actual content quality and engagement on their existing client accounts, not just their own agency page, and ask specifically how they measure success, since ‘growing your following’ is a very different goal from ‘generating enquiries.’ A good agency should also be able to explain their content plan for your specific business, not a generic monthly calendar reused across every client.
We show prospective clients real work from current social media marketing clients before onboarding, including actual engagement and enquiry numbers, not just follower growth. A broader agency selection checklist is in hiring a social media marketing agency.
Ask to see the actual content calendar from a current client, not a sample template. If every client gets the same generic calendar with the business name swapped in, that’s worth noticing.
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