Most businesses set up their Google Business Profile once at launch and never touch it again, which is a genuine shame because Google visibly rewards profiles that stay active over ones that go quiet.
A home services client started posting weekly updates, before-and-after project photos mostly, and responding to every single review, good or bad, within a day or two. Nothing dramatic changed in their actual business. What changed was consistent activity on a profile that had previously sat untouched for months, and their local pack visibility noticeably improved within about eight weeks of that shift.
What actually seems to move the needle on GBP, based on what we’ve watched work:
A profile updated weekly consistently beats one set up perfectly once and then ignored. Activity seems to matter more than initial polish. Reach out for a GBP review .
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