It’s worth it when there’s genuine local search demand for what you sell and your website or landing page can actually convert a visitor into an enquiry. It’s usually not worth it if your average order value is very low, since the cost per click can eat the margin before you even factor in management time.
Within our Google Ads services, we run a quick search-volume and competition check for a business’s specific category before recommending a budget, precisely so we’re not putting a client into a channel that doesn’t suit their numbers. For businesses where the margins are tighter, we often recommend pairing it with organic SEO instead, or alongside it, so long-term traffic doesn’t stay dependent on a daily ad spend.
We turn down Google Ads work for a category maybe once every couple of months, when the math genuinely doesn’t work for the business’s margins. It’s a harder conversation to have upfront than to have six months in.
Our experts are here to help you get the results you need.
