Performance Marketer – Paid Ads Specialist Job in Pune

Awrange is looking for a highly analytical and results-driven Performance Marketing Specialist / Ads Manager to manage and optimize digital ad campaigns across Google, Meta, and other key platforms. The ideal candidate will have a strong command of paid media strategy, campaign execution, and performance analysis to drive leads, conversions, and ROI for projects in healthcare, training, and social impact domains.

Key Responsibilities:

• Plan, launch, and optimize high-performing ad campaigns across platforms including Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Create and manage paid media funnels aligned with business goals and target audiences
• Perform A/B testing, audience segmentation, and bidding strategy optimization
• Monitor daily campaign performance, troubleshoot delivery issues, and adjust strategies based on real-time results
• Collaborate with creative, content, and strategy teams to ensure ad creatives and messaging align with campaign objectives
• Track KPIs including CTR, CPC, ROAS, CPL, and overall conversion performance
• Prepare weekly and monthly reports highlighting campaign performance and key insights
• Stay updated with the latest ad platform updates, industry trends, and performance marketing best practices

Required Skills & Qualifications:

• 1–3 years of experience managing paid media campaigns across Google Ads and Meta Ads
• Proficient in Google Ads Manager, Meta Business Suite, Google Analytics (preferably GA4), and conversion tracking setup
• Solid understanding of audience targeting, funnel strategy, and campaign optimization
• Experience in managing budgets, scaling campaigns, and maximizing ROI
• Familiarity with landing page optimization, pixel implementation, and remarketing strategy
• Strong analytical mindset with the ability to draw insights and present data effectively
• Experience with lead generation campaigns, particularly in healthcare, training, or social outreach domains (preferred)
• Excellent communication, teamwork, and time management skills

Industries:

• E-Commerce Shopping Ads
• Digital Marketing & Paid Advertising
• Healthcare & Education Promotion
• Strategy & Lead Generation
• Social Campaigns & Outreach

Do you love driving results through data, targeting, and creative ad strategy?
Join us to work on campaigns that create impact and deliver measurable success.

Position: Performance Marketer – Paid Ads Specialist
Location: Pune (Onsite)