You Need a Facebook Marketing Agency in Pune For Your Business. Here’s why?
Table of Contents
Introduction
Ever since its inception in 2004, Facebook has gone on to become a global phenomenon. It is a platform to connect with your friends, family, peers, and long-lost acquaintances, making it one of the most used social media platforms worldwide.
According to Forbes, the most used social media platform in the world is Facebook with 4.9 million monthly active users across the world. Even further, India has the largest number of Facebook users with a staggering 441.8 million active users. This represents around 31.8% of the total population.
This makes Facebook marketing a lucrative avenue for growing your business and India is one of the most important markets for Facebook marketing. If you are targeting the Indian market then it is beneficial to work with a Facebook marketing agency in Pune like Awrange Digital to provide you local expertise. If you are based in India then a quick search for a social media marketing company near me would also help in finding good options.
What is Facebook Marketing?
Facebook Marketing is creating an online presence for your brand, selling your products, and generating leads for your business through paid targeted advertising and organic posting features provided by Facebook.
Facebook provides a platform for your business to promote, engage, and sell to your customers with a set strategy. You can learn the ins and outs of Facebook marketing on your own or you can collaborate with a Facebook marketing agency in Pune or a social media marketing company in Pune to achieve your goals and objectives.
Is Facebook Marketing Safe?
The short answer is yes, Facebook marketing is safe. If you adhere to the policies and guidelines laid out by Facebook then you can reap the benefits of your work through various organic or paid campaigns.
You have to assert community guidelines and standards within your community and manage the interactions with your audience. You should monitor the space for offensive language, hate speech, and inappropriate content so that your audience feels safe and secure in your space and is willing to do business with you.
If you want to avoid the stress from managing your community and ad space then you can hire a social media marketing agency to work with you. A quick search on Google for a ‘social media marketing agency near me’ would give you various options for potential partnerships. You can also collaborate with a Facebook marketing company in Pune like Awrange Digital.
How Does Facebook Marketing Work?
Facebook offers a variety of advertising options for your business. You can promote your page, posts on your page, or your website as a whole. You can use organic posts to promote or you can avail yourself of detailed targeted advertising to reach your target audience.
The ads can be in multiple formats such as post, carousal, video, or collection. These ads can pop up on multiple avenues on the platform such as your news feed, messenger, marketplace, stories, etc.
If the targeted customers resonate with your product they can proceed to buy it, interact with your page, or become followers of your business which is the final aim of your campaign. At the end of your Facebook marketing campaign, you would have achieved an increased number of followers or sales or visits to your website, etc.
There is a certain set of rules and techniques that help guarantee the success of your campaign. What type of content to post? What is the best time to post on Facebook? How many times should you post? These are questions you should understand before you start. You can learn these and through trial and error try to achieve your goals but if you want to save yourself time and money and achieve your goals with optimum results then you should work with a social media marketing company.
A social media marketing agency will give you diverse options and offer multi-platform packages to expand your reach beyond just Facebook. At Awrange Digital, a digital marketing company in Pune, you will get all these and more to fulfill your marketing needs.
Benefits of Facebook Marketing?
- Wide audience reach –
With nearly 3 billion active users, Facebook is the most used social media in the world making it a gold mine for many businesses to target customers. Whether it is to grow your audience, make more sales, or generate leads you have a large pool of potential customers on the platform.
- Huge variety of ad formats –
There are multiple ad formats available for you to choose from according to your requirements.
- Single image ads – These are basic image posts with minimum text appearing on your news feed
- Video ads – These are short-form video ads with engaging content about your brand
- Carousel ads – These are a set of images or videos available to swipe through for a set theme or message of your brand
- Sponsored posts – These are organic posts that are advertised to boost the reach of your organic content
- Instant experience ads – These are full-screen ads with immersive and interactive ways to interact with the brand
- Collection ads – These are a collection of products in one ad that the users can click on and directly buy through the ad
- Slideshow ads – These are scrollable video ads with text overlays
- Playable ads – These ads allow users to manipulate ad elements in certain ways and are mostly used by gaming companies
- Messenger ads – These ads appear within the messenger feed
- Stories ads – These are short-form video ads like a tik tok video that appear in Facebook stories
- Detailed targeting –
Facebook is unparalleled in detailed targeting. You can narrow down your target audience to fine details for your marketing campaigns. Based on age, gender, location, interests, hobbies, and preferences you can segregate your audience. This helps you target your products towards a small segment of customers who are interested in your products increasing conversions while saving costs.
- Cost-effective and scalable –
Facebook’s marketing platform is very cost-effective. You can start advertising your products with as little as $1 and go up to whatever your budget permits you. Facebook has one of the lowest average CPCs amongst other PPC platforms averaging at around $1.35.
Facebook ads are budget-friendly and scalable. You can start from as little as you want and scale from there. Once you start seeing results from your campaigns then you can scale your ads with an increased budget and wider reach.
- Quick results –
With Facebook marketing, you can start seeing the results of your campaigns right away. It helps you figure out what is working and what is not without wasting too much time. You can save a lot of time and money by looking at the performance metrics on your dashboard. You can quickly tweak your campaigns, abort the non-performing ones, and double down on the ones performing well.
- Great remarketing platform –
Facebook is great at tracking user activity on the ads, your website, and your app. Facebook Pixel will track your customers on your website and app and show them personalized ads on Facebook. Facebook remarketing is effective because you can personalize the ads based on specific targeting attributes of customers so much so that it is almost an email marketing campaign.
A good social media marketing agency in Pune will help you utilize all the above-mentioned benefits and craft high-ROI Facebook campaigns for your business.
How to Do Facebook Marketing?
A step-by-step approach to starting your Facebook marketing journey –
- Create a Facebook business page – First and foremost, you will need a Facebook business page for your company. This is where your audience will find your business on Facebook. You can take the help of a graphic designer to make it visually appealing.
- Create quality content – This is the most important part of your strategy. Creating high-quality and useful content for your audience will ensure their trust in your brand. Content can be in any form. You can share useful tips and information related to your industry and create engaging content around it.
- Engage with your audience – Once you start uploading content on your page it is necessary to engage with your audience. Replying to their comments, and starting meaningful conversations in chats, live streams, etc are all part of it.
- Use Facebook ads to promote your business or make sales – Once you have established your audience then you can start using Facebook ads for targeted exposure. You can create ads with the intention of generating sales, followers, or leads.
- Boost your Facebook posts – If you have successfully attained the results from your ad campaigns then it is time to spend on boosting your Facebook posts. These are the posts organically shared on your page but would help the extra boost to get more engagement.
- Work with a Facebook marketing agency or a social media marketing company – If all this seems like a daunting task or you are at a stage where you need a bigger team to handle these responsibilities for you then you can hire a social media marketing agency to do it for you.
How Much Does Facebook Marketing Cost?
The cost of Facebook marketing varies depending on multiple factors. The ad format, ad placement, bidding strategy, time of the year, competition, ad objective, target audience, etc are responsible for the change in costs.
If you choose to work with a social media marketing agency in Pune then you can avail high quality yet affordable packages suitable for your needs. At Awrange Digital, a digital marketing agency in Pune, we are committed to delivering effective, high-quality campaigns for our clients.
Below is a breakdown of the average cost per package –
| Package Type | Monthly Cost (USD) | Monthly Cost (INR) |
| Basic | $150 – $350 | ₹10000 – ₹26000 |
| Standard | $250 – $450 | ₹18000 – ₹35000 |
| Premium | $400 – $550 | ₹28000 – ₹41000 |
| Custom | Get a custom quote from the Facebook marketing agency | |
Conclusion
In conclusion, Facebook marketing is one of the most lucrative marketing strategies for your business with high ROI. With its highly targeted campaigns, it is possible to reach your target audiences and convert them into raving fans.
Collaborating with a social media marketing agency will save you a lot of trial and error, time, and money and skyrocket the growth of your business in the online world.
If you are ready to take the next step, get in touch with Awrange Digital, a social media marketing company in Pune, for a free consultation and embark on the journey of growth.
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