A residential builder in Ravet, Pune had stalled sales and no digital presence. In 2 months, Awrange ran an influencer campaign and paid ads strategy that delivered 6 million reach, 1,300 qualified leads, and content that drove Real Estate Expo events attended by 10 lakh+ visitors.
Client A residential real estate builder based in Ravet, Pune, offering quality housing in one of the city’s fastest-growing corridors. The client was launching a new residential project in a competitive market with limited brand recognition. Objective The client needed to build brand awareness from scratch, generate qualified buyer enquiries, and create a content ecosystem that could work both digitally and at physical events - all within a 2-month window and a defined marketing budget.
6M
Total Campaign Reach
1,300
Qualified Leads Generated
10L+
Expo Footfall Reached with Content
• No Digital Brand Presence: The client was launching a new residential project with no social following, no content library, and no digital footprint - making it difficult to build trust or visibility from day one.
• Low Buyer Awareness of the Location: Ravet was not a well-established residential destination for most buyers. The project needed to actively build credibility around the location itself before selling the product.
• Previous Marketing Had Underdelivered: The client had run offline campaigns and worked with other agencies before but had not seen consistent lead volumes or meaningful brand visibility in return.
• Tight 2-Month Timeline: The client needed qualified leads and measurable reach within just two months - a narrow window that demanded a strategy that moved fast and delivered consistently.
• Identified and onboarded 5 real estate and lifestyle influencers with audiences aligned to residential property buyers in Pune.
• Produced 10 high-quality reels showcasing the project, Ravet’s connectivity, construction quality, and lifestyle benefits.
• Created authentic culture content with the client’s sales, HR, and internal teams to build brand trust and humanize the project.
• Launched targeted Meta lead generation campaigns with segmented audiences, optimized creatives, and form-based lead capture.
• Repurposed all digital content for physical marketing at Real Estate Expo events - display screens, branded collateral, and video assets.
Influencer Selection & Briefing: We onboarded 5 real estate and lifestyle influencers whose audiences matched the residential buyer profile in Pune - with detailed briefs covering project highlights, Ravet’s location advantages, and lifestyle positioning.
Reel Production - 10 Pieces: We directed and produced 10 reels with the influencers covering construction quality, amenities, and Ravet’s connectivity. Every reel organically crossed 50,000 views.
Culture Content with Internal Teams: We produced content featuring the client’s sales, HR, and other internal teams - walkthrough videos, team showcases, and behind-the-scenes clips - to build authenticity and buyer confidence.
Meta Paid Ads Campaign: We launched lead generation campaigns on Meta with a ₹1,50,000 budget, running A/B-tested creatives and refining audience segments continuously across the 2-month window.
Expo & Offline Content Deployment: We adapted all digital content - reels, culture videos, and branded visuals - for use at Real Estate Expo events, extending the campaign into physical spaces attended by 10 lakh+ visitors.
6 Million Total Reach: Influencer reels and organic content collectively reached 6 million users across Instagram and Facebook over the 2-month campaign.
1,300 Qualified Leads at Under ₹115 CPL: Meta paid ads on a ₹1,50,000 budget generated 1,300 qualified buyer enquiries - delivering a cost-per-lead well under ₹115.
Every Reel Crossed 50K Views: All 10 influencer reels organically exceeded 50,000 views each, maintaining consistent visibility and engagement throughout the campaign.
Campaign Content Reached 10 Lakh+ People Offline: Digital assets were deployed at Real Estate Expo events attended by over 10 lakh visitors - turning online content into high-footfall physical marketing.
• No Digital Brand Presence: The client was launching a new residential project with no social following, no content library, and no digital footprint - making it difficult to build trust or visibility from day one.
• Low Buyer Awareness of the Location: Ravet was not a well-established residential destination for most buyers. The project needed to actively build credibility around the location itself before selling the product.
• Previous Marketing Had Underdelivered: The client had run offline campaigns and worked with other agencies before but had not seen consistent lead volumes or meaningful brand visibility in return.
• Tight 2-Month Timeline: The client needed qualified leads and measurable reach within just two months - a narrow window that demanded a strategy that moved fast and delivered consistently.
• Identified and onboarded 5 real estate and lifestyle influencers with audiences aligned to residential property buyers in Pune.
• Produced 10 high-quality reels showcasing the project, Ravet’s connectivity, construction quality, and lifestyle benefits.
• Created authentic culture content with the client’s sales, HR, and internal teams to build brand trust and humanize the project.
• Launched targeted Meta lead generation campaigns with segmented audiences, optimized creatives, and form-based lead capture.
• Repurposed all digital content for physical marketing at Real Estate Expo events - display screens, branded collateral, and video assets.
Influencer Selection & Briefing: We onboarded 5 real estate and lifestyle influencers whose audiences matched the residential buyer profile in Pune - with detailed briefs covering project highlights, Ravet’s location advantages, and lifestyle positioning.
Reel Production - 10 Pieces: We directed and produced 10 reels with the influencers covering construction quality, amenities, and Ravet’s connectivity. Every reel organically crossed 50,000 views.
Culture Content with Internal Teams: We produced content featuring the client’s sales, HR, and other internal teams - walkthrough videos, team showcases, and behind-the-scenes clips - to build authenticity and buyer confidence.
Meta Paid Ads Campaign: We launched lead generation campaigns on Meta with a ₹1,50,000 budget, running A/B-tested creatives and refining audience segments continuously across the 2-month window.
Expo & Offline Content Deployment: We adapted all digital content - reels, culture videos, and branded visuals - for use at Real Estate Expo events, extending the campaign into physical spaces attended by 10 lakh+ visitors.
6 Million Total Reach: Influencer reels and organic content collectively reached 6 million users across Instagram and Facebook over the 2-month campaign.
1,300 Qualified Leads at Under ₹115 CPL: Meta paid ads on a ₹1,50,000 budget generated 1,300 qualified buyer enquiries - delivering a cost-per-lead well under ₹115.
Every Reel Crossed 50K Views: All 10 influencer reels organically exceeded 50,000 views each, maintaining consistent visibility and engagement throughout the campaign.
Campaign Content Reached 10 Lakh+ People Offline: Digital assets were deployed at Real Estate Expo events attended by over 10 lakh visitors - turning online content into high-footfall physical marketing.
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