When you are talking about online lead generation and trying to figure out how can we improve the lead generation process, the first and foremost thought that comes to the mind of marketeers is blogging. The role of blogs is much more than just giving updates and news to your followers about your brand. When done in the right way, it helps in cementing the authority of your brand in your field and boosts the SEO strategy. Before we move on to how to get more leads from blogging, let us first get the basic concepts cleared.
What do you mean by a Lead?
A person who shows interest in your company’s product or service in some way is called as a lead.
What is a lead generation campaign?
The process of attracting strangers and converting them into potential customers is called as lead generation. A campaign which is undertaken with the aim to acquire potential customers and get them interested in the product or service of your brand is called as a lead generation campaign.
What is Inbound lead generation?
Inbound lead generation is a type of lead generation process in which instead of reaching out to the prospects, the company lays down a trail of content that leads prospects towards your company.
Why use blogs for lead generation?
Blog gives people a reason to come back to your website. Lead generation through blogging is a dependable way to convert strangers into visitors and eventually into promising prospects.Using blogs for inbound lead generation strengthens your SEO strategy as well as helps in guiding people to your landing pages.
How to get more leads from blogging?
If you are reading this post, chances are that you are new to the field of blogging and are looking to establish the presence of your brand as a credible source of information for the potential customers. So, the first step in the process of lead generation through blogging is pretty obvious – create a lead generation blog! Now, what do you mean by a lead generation blog? Well, a lead generation blog is a blog that frequently publishes informative yet exclusive content pieces on topics that are relevant to your industry.
By doing so, you show off the expertise of your brand in that particular field and add credibility to your brand. It is much easier to convert people into leads once they trust your authority and think of you as a reliable source of information and a known name in the concerned field. When you establish a credible blog with a loyal following, it not only helps in b2c lead generation but also in b2b lead generation, because groups and teams of other businesses also start taking you seriously.
Now that you have created a blog of your brand, it is time to move on to the next steps. How do you attract the audience? How do you make them visit your blog? How to get more leads from blogging?
To help you out, we have listed down some tips on using blogs as a tool of lead generation-
Offer exclusive and original content
In order to initiate lead generation through blogging, it is essential to offer original content to your audience. Spam posts and plagiarism are a strict no-no! Your blog will be valued and read only if your posts are exclusive and provide the readers with useful information that they could not find anywhere else.
The frequency of your blog posts is a key factor which influences online lead generation. With regular blog posts, you ensure that your brand stays on the radar of the audience at all times. When you develop a set posting routine, your readers know when to expect your next post.
Research is the cornerstone of the strategy to become one of the best lead generation blogs. Research equips you with the essential knowledge required to come up with the topic for your blog posts. Through research, you will be able to understand what your audience is searching for and then provide them with content which answers their questions.
Identify your target audience
One of the most crucial tips for those looking for the answer of the question how to get more leads from blogging is to identify your target audience. If you write blog posts keeping in mind your target audience, then only it will help you in getting leads. It will also help you understand what tone to use in the post and what kind of language is essential. Writing random posts about generic topics which are of no use to your target audience is nothing but a waste of resources.
Use catchy headings
Catchy headings and titles help you to grab the attention of your readers. When you include an interesting fact or a question or a pun in your headings and sub-headings, you are much more likely to hook your readers to your lead generation blog post.
Align the blog with C-T-As
Call to action or C-T-Ais one of the easiest ways to achieve lead generation through blogging. When you integrate your blog posts with a C-T-A and hyperlink it to one of your landing pages, you have a high chance of converting the visitor of your blog into your potential customer.
Promote content across social media
By leveraging social media, especially networking platforms like LinkedIn, you can obtain more leads through blogging. When you share your blog post on these platforms, you increase its reach and visibility, thus helping with the process of online lead generation.
Keep a track of the analytics
The blog analytics help you gain an insight into various factors like blog-traffic, geographical analysis of the visits, and time spent on the post. They also help you in measuring CTA clicks, lead conversion rates, and form completion. Blog analytics is your best friend if you want to evaluate the effects and reach of your blog post.
Keep the posts conversational
No matter how serious your topic is, don’t cram it with just facts and information. Keep the tone personalised and conversational. If you bombard your audience with too much of information, they are likely to get bored and lose interest. Interactivity provides readers with a breathing space from the information overload.
Monitor the comments section
Comments give you a feedback about your write-ups and also give you an opportunity to interact with the readers directly. Do not forget to answer every comment that is posted below your post as that is the best way of getting leads from blogging.
To conclude, lead generation through blogging is not as tough as it seems and anyone can establish a lead generation blog. It is just a matter of research, dedication, and disciplined writing! Want to start your own lead generating blog? Get in touch!